Tonight I’m checking out the award winning documentary Art & Copy by Doug Pray. It reveals the work and wisdom of some of the most influential advertising creatives of our time – people who have influenced our culture, yet are virtually unknown outside their industry. All these guys started in advertising’s “creative revolution” of the 1960s.
These artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for lines ingrained in our minds like “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Looking forward to this one! Here’s the trailer for now.
Update: Great documentary, although I expected a little more on the social impact of advertising. Nevertheless, go check it out!