I’m a big fan of Beck and music and love original marketing concepts. And I just fell in love with him forever.
The man known for his dreamy music has just released his new album: Song Reader. That on its own is good news, but this time the album is nothing more than sheet music. Yes, sheet music.
Beck hasn’t released the tracks himself, but the sheet music is available to fans and they are encouraged to record the tracks themselves. How brilliant is this? There will be tons of different variations of the tracks. Sure, most will be crappy. But those few that are amazing will be worth it.
And of course everyone will be curious to hear Beck’s versions of the tracks. And where can you hear those? Yes, concerts. Boom. Check this out Lars Ulrich: The answer to piracy complaints.
Simply brilliant. Get the sheets here and start composing. Looking forward to your versions!