Billygram by Ikea


Who hasn’t got one: A BILLY Closet from Ikea. To celebrate its 30th birthday, Ikea and Ogilvy Frankfurt created the Billygram app for Facebook. The app allowed users to post animated messages, written with books in a BILLY closet on each other’s walls.


Cool idea, especially if you realise the brief for this job must have been something like: “Can you make a campaign for our most boring product?”

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