Bacardi Together

April 9th, 2011 | Posted in: advertising

Check out this new ad from Bacardi. I love the style and art direction. And lets not forget it’s a nice, fresh new direction for the brand. Cool stuff!

Streetartview

February 17th, 2011 | Posted in: advertising, art

Check out this great new project by Red Bull: Streetartview. It strives to become the worlds largest collection of streetart. How does it work? Go to the site, tag the location of a great piece of art via Google Streetview, add the as much info as you can and that is it; The largest street art gallery in the world. Check it out, and get tagging!

Chanel Robot

January 26th, 2011 | Posted in: advertising

Finally some innovation in the way womens make-up is promoted. The director of make-up creation at Chanel, Peter Philips collaborated with Nowness to create this awesome video. Check it out below.

The Chase

January 17th, 2011 | Posted in: advertising

I know it’s been out there for a while now, but it’s ads like this that just have to be shared. So this is me doing my part. Great commercial by Intel.

Lego: Builders of Tomorrow

January 7th, 2011 | Posted in: advertising

Lego: Who doesn’t love it? And, as you might have seen before on Subtielman, the little bricks keep inspiring people to do great things. And the last campaign is no exception. Builders of Tomorrow takes us back to the ’60, ’70 and ’80 where little kids have come up with the big things of the future. Nice one!

Credits go to German ad agency Serviceplan.

Creative Social Amsterdam

December 3rd, 2010 | Posted in: advertising, misc.

Yesterday I was invited by Creative Social to join their Amsterdam event and sit in on a presentation by Rafael Rozendaal. Very cool stuff.

Creative Social was founded in 2004, by Daniele Fiandaca and Mark Chalmers, as a collective of the world’s most pioneering interactive creative directors & business owners, a collective who recognized that collaborating in this digital landscape is the way that we’ll advance the industry and enjoy the life work imbalance even more. The aim from the outset has been to inspire, promote and educate the industry. Twice a year they meet up face to face, just 35 individuals each time, making it all the cooler that I was there.

The presentation I saw was by digital artist Rafael Rozendaal. An all round very inspiring guy. His fascination with online, and using it as an art platform has led to some amazing work. When Rafael has an idea, he executes it and buys a URL where this idea is hosted. This allows you to actually buy his work, making his digital art an exchangeable good, just like old school art is. Be sure to check out his work here.

Unfortunately I couldn’t be there today, but who knows, maybe this humble blogger will be there next time when it is hosted in some sunny city on the other side of the world…

I’d say keep your eyes on this collective and follow what they are up to (via their blog). Trust me, it is a very interesting group of people. And check out the book they published not that long ago on the history, present and future of digital advertising.

Hermes goes Skate

November 18th, 2010 | Posted in: advertising, fashion

World renowned fashion powerhouse Hermes is doing some cool stuff lately. Besides creating collections every season I totally want as a whole and crowdsourcing designs for their ties, now they move into the world of skate with this beautifully shot ad.

Captcha advertising

October 7th, 2010 | Posted in: advertising

Some things are brilliant because they are so simple. And the Captcha ad is one of these. Captcha? These are the little pieces of text you have to type in to show you are really human online when ordering or subscribing. Well, you could use these for ads instead of annoying us with banners all the time…

Isn’t it smart? A job well done Solve Media. Now we have to wait for the first applications.

Mini Clubman Ad

September 6th, 2010 | Posted in: advertising

Great ad for the Mini Clubman, the larger brother of the Mini. The coolest thing is, the concept came from two students at the Miami Ad School, Maximilian Pinegger and Justin Salice-Stephan. Great work.

Billygram by Ikea

August 3rd, 2010 | Posted in: advertising

Who hasn’t got one: A BILLY Closet from Ikea. To celebrate its 30th birthday, Ikea and Ogilvy Frankfurt created the Billygram app for Facebook. The app allowed users to post animated messages, written with books in a BILLY closet on each other’s walls.

Cool idea, especially if you realise the brief for this job must have been something like: “Can you make a campaign for our most boring product?”