Quite some time ago I posted on a contest by Hermes and Designboom. As you may or may not remember, the French luxury fashion giant was going to crowdsource new designs for ties through the community of Designboom. The winning design is called ‘Modern Leisure’ and was designed by Heidi Mueller. This will actually be produced. Pretty cool to have a Hermes tie design in your portfolio. Here’s some other prize winners:
In the digital era we live in, promoting your work is sometimes more important than paying for the product itself. Therefore the guys at Innovative Thunder have created ‘Pay With A Tweet‘. The concept is simple: You can download the product (i.e. books, music, movies etc.) for free after you tweet about it. Simple and effective. Just as we like it.
Slightly refreshed version of the movie-manifest for social media I posted earlier. Whats new: New facts, updated facts, a bit on recruiters and social media and a picture of Don Draper. Enjoy!
Here’s an example of smart writing… Be sure to watch it past halfway!
This movie was created by Dorling Kindersley Books for an internal sales conference, but was spread because of it’s genius. It makes me wonder though what the vision of DK actually is. Do they still believe in print and do they just see new technology as a means of promotion or have they realized that the game has changed radically? That they are in the publishing industry and that the media consumption has radically changed and they themselves also need to change in order to survive?
Here are some more facts and figures about the internet. For inspiration or as ammo to convince that dinosaur manager of yours that still prefers TV ads and print campaigns.
Turning your iPhone (or other mobile device) into a credit card terminal. Some things are so incredibly simple, but so incredibly smart. Square, which I posted about earlier, is a beautiful example of marketing how it should be; finding an untapped market and making an easily accessible product to serve it. Now the idea has moved on from concept to the real deal, as the movie below explains:
I am sure the technology behind it is incredibly complex, but it seems to be such an easy product to use. Looking forward to getting my hands on one these and test it.
As you all know I am convinced of the social media revolution, and that it will be an important influence in our near future. Currently a lot of discussion is rising on the topic whether or not social media is a fad, a hype, a bubble waiting to burst. Just check the movie below, and let me know what you think.
As I wrote last year, Polaroid is making a comeback. The great instant camera which I becoming a larger cult item with every digital camera sold will soon be available again. The Pic-1000 will be available in two version: A plastic metal look alike, and my favorite, the wooden edition pictured above.
It has been updated with a flash, timer and red-eye filter and thanks to the people who kept open the production facilities there are going to be plenty of films available. Even the price is friendly, estimated around $100,-.
I posted about this great documentary back in may. For those of you who have missed this post, RiP: A Remix Manifesto is a documentary film about what our current culture of filesharing etc. is doing to copyright etc. Very interesting stuff. But what I wanted to let you guys know, is that it will be on TV tonight, for dutchies only… It will be on Nederland 3 at 20.30h in Het Uur van de Wolf.
I just can’t help but wonder why marketers at pizza places (and other food delivery services) are so dumb. I have pretty much ordered at all the larger local places here in Amsterdam, so there are a lot of places which have my phone number, adress and they know what I like because they know what I order.
However, they keep bombarding my letterbox with unwanted paperwaste I usually throw away right away. Besides the fact that is a waste of paper and therefore a strain on nature, this is plain stupidity, right? Why isn’t there a pizza place which applies the Amazon.com business model to create a personalized menu? Why don’t they send me personalized special offers for products that interest me, addressed to me? I offer this idea for free, and the first company to take up this business model has one customer already, I promise! Until that time I am going to keep my Banksy sticker up on my letterbox.
(If you want one, let me know. Maybe I can have a bunch printed so we can declare war on lazy, spamming delivery places!)
