I’m a big fan of Beck’s music and love original marketing concepts. And I just fell in love with Beck forever.
The man known for his dreamy music has just released his new album. That on its own is good news, but this time the album is nothing more than sheet music. Yes, sheet music.
Beck hasnt released the tracks himself, but the sheet music is available to fans and they are encouraged to record the tracks themselves. How brilliant is this? There will be tons of different variations of the tracks, most will be crappy but there will be gems.
And of course everyone will be curious to hear Beck’s versions of the tracks. And where can you hear those? Yes, concerts. Boom. Check this out Lars Ulrich: The answer to piracy complaints.
Quite some time ago I posted on a contest by Hermes and Designboom. As you may or may not remember, the French luxury fashion giant was going to crowdsource new designs for ties through the community of Designboom. The winning design is called ‘Modern Leisure’ and was designed by Heidi Mueller. This will actually be produced. Pretty cool to have a Hermes tie design in your portfolio. Here’s some other prize winners:
In the digital era we live in, promoting your work is sometimes more important than paying for the product itself. Therefore the guys at Innovative Thunder have created ‘Pay With A Tweet‘. The concept is simple: You can download the product (i.e. books, music, movies etc.) for free after you tweet about it. Simple and effective. Just as we like it.
Here’s an example of smart writing… Be sure to watch it past halfway!
This movie was created by Dorling Kindersley Books for an internal sales conference, but was spread because of it’s genius. It makes me wonder though what the vision of DK actually is. Do they still believe in print and do they just see new technology as a means of promotion or have they realized that the game has changed radically? That they are in the publishing industry and that the media consumption has radically changed and they themselves also need to change in order to survive?
Turning your iPhone (or other mobile device) into a credit card terminal. Some things are so incredibly simple, but so incredibly smart. Square, which I posted about earlier, is a beautiful example of marketing how it should be; finding an untapped market and making an easily accessible product to serve it. Now the idea has moved on from concept to the real deal, as the movie below explains:
I am sure the technology behind it is incredibly complex, but it seems to be such an easy product to use. Looking forward to getting my hands on one these and test it.
As you all know I am convinced of the social media revolution, and that it will be an important influence in our near future. Currently a lot of discussion is rising on the topic whether or not social media is a fad, a hype, a bubble waiting to burst. Just check the movie below, and let me know what you think.
As I wrote last year, Polaroid is making a comeback. The great instant camera which I becoming a larger cult item with every digital camera sold will soon be available again. The Pic-1000 will be available in two version: A plastic metal look alike, and my favorite, the wooden edition pictured above.