The Wilderness Downtown by Arcade Fire

September 2nd, 2010 | Posted in: music, technology

the wilderness downtown

Arcade Fire is taking video clips to the next level. I think this video for their track The Wilderness Downtown is one of the most creative music videos I’ve ever seen. And even the track is pretty good.

Entirely built in HTML5 and built for Google Chrome, it shows an entirely new of making music videos. If you haven’t done it yet, see for yourself. Just enter the adress of where you grew up and enjoy!

Flipboard

July 27th, 2010 | Posted in: technology

Was the iPad presented as the savior magazines, here’s an app that will seriously undermine that position again: Flipboard. What it does is gather all the links people share you follow through social media, and present this in a magazine like format. Finally the overload of information you are bombarded with is bundled in a comprehensible manner. Just check out the movie.

Just subscribe to your favorite blogs and you don’t even need RSS feeds anymore. Can’t wait to get my hands on this!

#NY<3LEBRON

June 22nd, 2010 | Posted in: advertising, technology, websites

Two twelve year old New York kids and huge basketball fans, Jason and Corey Grant have turned social media to convince the NY Knicks to get LeBron James to join them. Poke NY has helped them create a very smart online and offline campaign. The idea is pretty simple. You just hit the NYheartLeBron button, whether this is on the website, by tweeting #NY<3LEBRON or hittingĀ  one of the #NY<3LEBRON buttons (find them here) in real life.

At the moment I am writing this, the button has been hit 1.284.411 times. I guess we can call this a success! Awesome idea and dito execution. Now lets see whether Lebron will sign up, to become the first social media scouted player in the NBA.

10 Fun Facts On Google

June 20th, 2010 | Posted in: technology

Google is one of the most powerful companies in the world, and therefore a heavily discussed topic. I won’t be going into that now, because Google also has many cool things. Like a company dinosaur. Check out all of the 10 cool facts Mashable has put together here. Enjoy!

Pay With A Tweet

June 16th, 2010 | Posted in: marketing, technology

In the digital era we live in, promoting your work is sometimes more important than paying for the product itself. Therefore the guys at Innovative Thunder have created ‘Pay With A Tweet‘. The concept is simple: You can download the product (i.e. books, music, movies etc.) for free after you tweet about it. Simple and effective. Just as we like it.

Now lets hope it is a good book.

Through Bright.

iPhone 4

June 7th, 2010 | Posted in: technology

It’s no real surprise, but at least it is official now: iPhone 4. Besides it’s awesome looks, what else is new? Here’s a short summary:

  • Better camera (5 mega pixels photo’s and HD video revording)
  • Front facing camera, allowing video chats
  • Faster processor
  • Higher definition display
  • Longer battery life (especially beating the disappointing 3G)
  • New and improved operating system
  • Support for iBooks

Whats not new? The phone is still only available in stylish black and white. A little disappointing is that there is no extra memory added as the only versions available are still 16 and 32 gigabytes. But have I mentioned it looks great?

Available from July.

Web 3.0

June 7th, 2010 | Posted in: technology

As you know I am a bit of a sucker for new technology. And while the dust of the web 2.0 revolution hasn’t really settled yet, the smart guys have already started talking about web 3.0.

Web 2.0 was all about user generated content. In this time we have created such a tremendous amount of data that it has become hard to find the stuff you like. Just Google ‘camera review’ and you’ll see what I mean. Too much info! As I interpret this, web 3.0 will be all about linking this data, creating relationships and giving it meaning so it becomes easier to navigate. A bit like what I do here at Subtielman for you on a small scale: filter the data.

The movie below, directed by NYU Psychology and Journalism student Kate Ray, explored the topic in a comprehensible way. However, the movie tends to be on the nerdy side of life. But hey, it’s the future. Put a little effort in in!

Real Hoverboard

June 2nd, 2010 | Posted in: fashion, movies, technology

When I first saw the Hoverboard in Back To The Future 2, I soooo badly wanted it! Together with the Nike’s Marty McFly was given. And now, after the Nike’s became sort of real, now the hoverboard is real too. Nils Gaudagnin has created a real floating hoverboard. Really cool. Unfortunately it won’t work on the street just yet… Now we’ll just have to wait for someone to turn a DeLorean into a flying time machine.

iPad + Velcro

June 1st, 2010 | Posted in: technology

Great things are usually very simple. Check out the movie below on two products based on this simple-mantra. Two of mankind’s greatest inventions now put together.

By Jesse Rosten.

tags: , ,

AdWords Application

May 17th, 2010 | Posted in: technology

I wish I had come up with this one to be honest. Alec Brownstein was smart enough to use Google AdWords to find a job. This is an example of next-level job searching. Awesome. The movie below explains it all.

Now thats making technology work for you. Alec, you deserve it man! Congrats!