Fate

October 17th, 2008 | Posted in: advertising

Here’s a nice ad from called Fate. I’m absolutely not into American Football / NFL, but I like the concept of this ad. You see two players from birth until the moment their paths cross on the pitch. Well shot add, with some great music. What also makes it great is that it always is challenge for a director to put two lives from birth, to, lets say 25/ 30 years old in a 1 minute ad, and keep it credible. Very well done, but what do you expect from an A-class director?

Unsurprisingly, the concept comes from Wieden & Kennedy, and was directed by David Fincher. World class Fincher is best known from a bunch of quality movies including Seven, The Game and Fight Club. The music adding to the strength of the ad is called “The Ecstasy of Gold” from the legendary movie “The Good, The Bad, and The Ugly.”

Through: Marketingfacts