For UNDSCVRD I created the concept for this FW 2013 season lookbook. The idea was to show all our target audiences in a stylish photoshoot. The lookbook was then used for PR purposes and on the UNDSCVRD website throughout the season.
In this shoot the idea was to show all the target audiences of UNDSCVRD. To do so we used real customers to represent the brand. Together with the talented photographer Bas Losekoot I art directed the shoot. This meant selecting the models and their outfits, scouting locations etc. Furthermore, I had to make sure the final deliverables met the website specifications.