UNDSCVRD was my a personal passion project. I have always had a thing for niche bags and accessories brands. In 2011 decided to turn this dream into a business and founded the one of the worlds first webshops dedicated to exclusive bags and accessories for men.

Because of my personal interest in bags and accessories for men I always found these amazing bag brands from all over the world. What really surprised me is that there wasn’t a dedicated shop curating all these brands, and providing them with a platform to reach a global audience.

And that is the reason why I started UNDSCVRD (- undiscovered). I was convinced that there we plenty of guys like me out there who wanted something else, something special when it came to bags etc. So I started gathering brands and building a webshop from scratch.

With help of some friends and a small investment I managed to get the webshop up and running. As it was a one-man show I had to learn everything. This being my first entrepreneurial venture I had to learn accounting, logistics, taxes etc. But I also was relatively new to photography and photoshop. Everyday I learned something new, and that was an amazing experience.

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Building on my previous experience in content marketing and online PR I was able to reach a global audience relatively quick. Soon the parcels where flying all over the world, from Canada to China, and from South Africa to Seoul. I even had one order from the island of Reunion. It felt amazing to see that something that sprung from my mind resonated with people all over the world.

The reputation of UNDSCVRD was confirmed when I was selected to become a premium reseller of exclusive collections. Brands like Porter Yoshida from Japan and Topo Designs from the USA where part of our collection. Eastpak allowed UNDSCVRD to sell its super exclusive designer collaborations (Kris van Assche, Raf Simons, WoodWood) too, putting the store on par with outlets like Colette in Paris.

After 3 years of doing it all alone or with the occasional intern it was time to scale up. The business was successful and profitable, but not large enough to earn me a proper living. And in retail you always have to invest before you can grow. That is why I decided to look for an investor. I managed to find a new business partner and together we took the business even further. This allowed me to focus on the creative work while he took care of the operational things.

Then in 2014 the opportunity arose to sell the business. After 4 years of hard work it was time for me to move on. I was ready for a new challenge. That is why I decided to say goodbye and hand over the brand I’ve built to its current owner.

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