Creative Direction,Project Management for Vlieger & Vandam

Website Redesign – Vlieger & Vandam

Vlieger & Vandam is an Amsterdam based design duo. For their premium bags they asked me to manage the re-design of their website. Key requirement was to make the website a great shopping experience. On all screen sizes and devices: Desktop, tablet and mobile.

My task was to manage the entire process between Vlieger & Vandam and the technical agency Cloudshop. Managing the agency to deliver on time, on brief and on budget. From the client side I had to make sure they understood the ‘technical language.’ This because they have little experience building websites. Finally I helped Vlieger & Vandam to deliver clear feedback and clarify the implications of their wishes on the process and budget.

Together with Magento specialists Cloudshop we made a fully responsive design. From a design perspective the challenge was to balance design versus conversion. The site had to look amazing and convert to sales in the webshop.

The result is a beautiful responsive website that allows the products to be presented and purchased in a luxurious online environment. The new website also allowed for more extensive storytelling. Both visually and in words. A very important feature for a brand like Vlieger & Vandam so they can share their vision and ideas behind the products. And for SEO purposes of course.

After the new design was launched conversion from mobile and tablet increased with 75%.

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