Bacardi Together
April 9th, 2011 | Posted in: advertising
Check out this new ad from Bacardi. I love the style and art direction. And lets not forget it’s a nice, fresh new direction for the brand. Cool stuff!
Frisk QR Code
March 19th, 2010 | Posted in: advertising, technology
We’ve all seen them, QR codes. The ugly looking squares with little dots inside. For the ones that don’t know: If you scan these with some special software these codes will redirect you to a website linked to that code, offering the possibility to interact with the receiver. This is where the lecture ends, and the fun begins. As these codes usually don’t look too good, my guess is many art directors don’t use this technology. This is where SET Japan comes in play. These guys have become quite an authority in creating branded QR codes, or QRchitecture as they call it themselves. Having worked for companies like Coca Cola and Louis Vuitton (pictured above) their track record is becoming all the more impressive.
Their latest campaign is for breathmint producer Frisk. In this campaign they have created the entire code, which actually works, out of the little round mints. Check out the movie below for the results:
I think it is such a great example of how technology and art direction can merge into a cool campaign. It takes the ad to a whole new level making it something the consumer can experience and interact with. This is exactly the way it should be if you ask me.
Google Superbowl Ad
February 7th, 2010 | Posted in: advertising
Google, the company which on it’s own has revolutionized the way advertising works, is now switching to old school TV ads… This ad below will be aired during the Superbowl tonight:
I must say I like the ad, but one question pops into my mind and keeps getting louder: Why is the company that is partly responsible for killing old advertising models going to air a TV ad for tons of money when every American is taking a piss or grabbing some fresh drinks? Isn’t it a bit like Bill Gates using an iPhone? What do you think?
Vintage Ad Browser
January 11th, 2010 | Posted in: advertising, websites
Do you love old ads? Then look no further! On Vintage Ad Browser you can currently search through 123.331 (and counting) print ads, sourced from multiple sources. Ranging from food to toys and from fashion to war-propaganda, it’s all there. A great source of inspiration, and loads of fun to browse. The browser was created by Philipp Lenssen last year and will surely be a massive success! Great work Philip! Hours of fun guaranteed. Now go and browse for yourselves!
Mobile Symphony: Amazing ad by Vodafone
October 26th, 2009 | Posted in: advertising
Check out this amazing ad for Vodafone New Zealand. This ad called ‘Symphonia’ features 1000 cellphones using 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky’s 1812 overture. Wow…
[youtube=http://www.youtube.com/watch?v=R3nSoEhY8SM]
tags: 1812, ad, advertising, cellphone, new zealand, overture, sms, symphonia, Tchaikovsky, vodafone
New Audi ad: Intelligently Combined
September 14th, 2009 | Posted in: advertising
Over at Audi they have developed a keen eye for some beautiful advertising. After ‘The Slowest Car Ever Built’ for the R8 and the ‘Q5 Cardboard box’ the latest one is ‘Intelligently Combined’ for the new A4 series. Another work of art if you ask me.
Ah, here’s the other two as well!
Volkswagen Catapult
July 10th, 2009 | Posted in: advertising
Nice ad by Volkswagen/ Abt. Click the image to enlarge.
Bo Knows
September 16th, 2008 | Posted in: advertising
Time for a classic! Who doesnt know Bo? In 1989 and 1990 Nike ran a series of commercials featuring Bo Jackson. Jackson was the first, and as far as I know only, athlete to be a professional Baseball player and a professional (American) Football player in one year.
Perfect material for Nike to use him as the spokesperson for the cross-training shoes. Wieden and Kennedy came up with the commercial which is considered as one of Nike’s classic campaigns. The sentence “Bo Knows…” became very popular, and was used for all sorts of occasions and products, not always Nike related.
This is the first ad from 1989:
tags: 1989, ad, advertising, bo, bo jackson, bo knows, cross training, kennedy, Nike, video, w+k, wieden, wieden and kennedy
