Finally some innovation in the way womens make-up is promoted. The director of make-up creation at Chanel, Peter Philips collaborated with Nowness to create this awesome video. Check it out below.

Lego: Who doesn’t love it? And, as you might have seen before on Subtielman, the little bricks keep inspiring people to do great things. And the last campaign is no exception. Builders of Tomorrow takes us back to the ’60, ’70 and ’80 where little kids have come up with the big things of the future. Nice one!

Credits go to German ad agency Serviceplan.

Here’s a trailer of an interesting movie that is coming our way. Influencers is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in the world of music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. Looking forward to this one. Coming this fall. Not sure what that means though; Looking out the window confirms fall has already started…

Update: You check out the entire documentary online here.

Isn’t it smart? A job well done Solve Media. Now we have to wait for the first applications.

Great ad for the Mini Clubman, the larger brother of the Mini. The coolest thing is, the concept came from two students at the Miami Ad School, Maximilian Pinegger and Justin Salice-Stephan. Great work.

Converse Domaination from Ross Martin on Vimeo.

Advertising is following you everywhere, and as long as it is smart like this Sand Printer, I really don’t mind. The idea is as simple as it is brilliant. Zana Design has developed this big wheel with text on the outsides. If you start walking insinde the wheel, like a hamster, the letters will be pressed in the sand leaving a text behind on the beach.

Simple, smart and after one wave everything is back as it was. Great idea!

As you know, I think digital and strongly believe the future of advertising will be (largely) digital too. This doesn’t mean that traditional media, like billboards, will be gone in the future. There will always be room for great creativity. Especially if they are as good as the ones below.

Through Idealize