How car makers come up with car names

December 9th, 2009 | Posted in: misc.

A car’s name is a car’s first opportunity to sell itself. But how do car makers come up with these names? Wired’s Keith Barry wrote a nice little article about it, trying to answer the question why anyone would name their car ‘Probe’.

Check it out here.

Nike+

June 26th, 2009 | Posted in: marketing

NikePlusI found this article about Nike+ on Wired. A must-read for everyone interested in Marketing. It’s quite a long one, but trust me: It’s worth it. Just do it.