We’ve all seen them, QR codes. The ugly looking squares with little dots inside. For the ones that don’t know: If you scan these with some special software these codes will redirect you to a website linked to that code, offering the possibility to interact with the receiver. This is where the lecture ends, and the fun begins. As these codes usually don’t look too good, my guess is many art directors don’t use this technology. This is where SET Japan comes in play. These guys have become quite an authority in creating branded QR codes, or QRchitecture as they call it themselves. Having worked for companies like Coca Cola and Louis Vuitton (pictured above) their track record is becoming all the more impressive.
Their latest campaign is for breathmint producer Frisk. In this campaign they have created the entire code, which actually works, out of the little round mints. Check out the movie below for the results:
I think it is such a great example of how technology and art direction can merge into a cool campaign. It takes the ad to a whole new level making it something the consumer can experience and interact with. This is exactly the way it should be if you ask me.
It is a fact that people hardly ever interact with homeless people, let alone help them. This campaign shows us how easy it can be to help someone out by a simple text message.
You see a projection of a homeless person laying on the ground, shivering. After texting to the mentioned number the person gets up and goes indoors. Right after that happens you get the opportunity to donate by sending another text message. Especially when you realize the average American teen sends more than 2000 text messages each month, this is a small gesture to make with lots of benefits for the receiver. A beautiful example of interactivity blended into advertising by Sarkissian Mason for Pathway to Housing.
Today I learned that you mustn’t throw away your old, re-useable calendars.Why? It turns out that you can use the same calendar every 28 years… Everything is recyclable nowadays! Just so you know.
Euro RSCG Milan has turned this fact into a campaign for Italian environmental organization Legambiente.
In october of 2009 Absolut wanted to push the launch of their Absolut Rock bottle, which is a part of their ‘In An Absolut World campaign. For this particular campaign they worked with rock photographer Danny Clinch, whose vision ‘In An Absolut World you are with the band’ came to life through an intimate picture-portrait of the band Wolfmother.
The best pictures where selected and printed on huge canvases (up to 240 sq/m big) which where placed in cities like Munich, Cologne and Hamburg. Through Absolut.com an audio guide could be downloaded providing you with the necessary info and entertainment while taking the tour.
Very nice campaign if you ask me. A very nice use of mobile technology. The only question I have is why the accompanying map still had to be printed, and there wasn’t an integrated map in a branded app…
Check out this movie about the smart use of online technology in this campaign for TV series Deus.
