How car makers come up with car names

December 9th, 2009 | Posted in: misc.

A car’s name is a car’s first opportunity to sell itself. But how do car makers come up with these names? Wired’s Keith Barry wrote a nice little article about it, trying to answer the question why anyone would name their car ‘Probe’.

Check it out here.

BMW presents the car of the future

September 3rd, 2009 | Posted in: technology

BMW Vision EfficientDynamics

BMW has presented a new concept car, the Vision EfficientDynamics Concept. Although I still have to get used to the cutting edge design, the car is pretty impressive.

The car has been entirely stripped of excess weight by using ultralight materials. This combined with a hybrid engine, this car has the same performance numbers as an M3, but without the emissions. Pretty impressive!

Check out more details on the performance and design in the movie below.