September 27th, 2009 | Posted in: technology
After Sherwin Williams launched their ColorSnap app for the iphone, now Pantone have launched their own app too: MyPantone.
The app allows users easy access to the Pantone color libraries, serving as an on-the-go color reference guide. It also allows the user to create and share color palettes in addition to saving and storing them for later. Similar to ColorSnap, myPantone’s Color Library comes in handy for designers or anyone seeking to make an exact color match. Sounds like a handy tool for every art director, stylist etc…
It’s available from iTunes for $10.
June 17th, 2009 | Posted in: marketing
Another nice app for all you iPhone-owning decorators out there: Colorsnap. Paint producers Sherwin/ Williams have created this smart iphone app. Colorsnap allows you to take a picture of whatever it is the color you like off and telling you the exact buildup of these colors. The only thing you have to do is get to a store and but the colors. Now this is making smart use of iPhone’s capabilities! Unfortunately the results are not always as you expect them to be because of the poor quality of the camera…
This is such a smart thing to do. To me, this proves that every kind of company can create smart apps which actually have an added value for the user. All it takes is creative thinking. And that’s where it stops at most companies… Well done Sherwin/ Williams!
tags: app, apple, application, color, colorsnap, iphone, marketing, paint, picture, sherwin, williams