#NY<3LEBRON

June 22nd, 2010 | Posted in: advertising, technology, websites

Two twelve year old New York kids and huge basketball fans, Jason and Corey Grant have turned social media to convince the NY Knicks to get LeBron James to join them. Poke NY has helped them create a very smart online and offline campaign. The idea is pretty simple. You just hit the NYheartLeBron button, whether this is on the website, by tweeting #NY<3LEBRON or hitting  one of the #NY<3LEBRON buttons (find them here) in real life.

At the moment I am writing this, the button has been hit 1.284.411 times. I guess we can call this a success! Awesome idea and dito execution. Now lets see whether Lebron will sign up, to become the first social media scouted player in the NBA.