Crayons To Write The Future

June 10th, 2010 | Posted in: advertising

Nike and Wieden & Kennedy always have a next surprise up their sleeves. After the awesome commercial, I bumped into this great press kit of Nike’s Write The Future campaign. Besides the regular info, the amazingly shaped press kit contains Crayons shaped into the shape of Nike’s headline players at the 2010 World Cup. To write the future with, I assume. The crayons where created by artist Diem Chau, who has a thing for carving crayons. Awesome idea and brilliantly executed! Check out the gallery below for more images.