Pedaler

March 10th, 2010 | Posted in: fashion

Pedaler is following in the footsteps of Outlier with their collection of good looking cycling apparel. Especially crafted for with the urban cyclist in mind they have created a comfortable and practical collection in which you can also go to work (or at least I can) and look good in your local bar. Think hoodies and t-shirts with extended sleeves and torsos, and  jersey pockets on the rear. The Anorak Jacket windbreaker uses water-resistant microsuede and a slim silhouette with a hideaway hood. Also the American-made fitted shorts are made out of a stretch denim and twill, sewn with a seamless crotch.

There are also some bags in the collection, like the beautiful Pony Express Messenger. This bag is a take on the traditional pony express bag of the late 1800’s. It is made of imported English waxed tartan cotton, lined with organic cotton and trimmed with US leather. This one is also crafted for the cyclists among us, so expect the bag to stay in place right where you want it.

Available through their webshop now. Go check it out!

BFF

October 5th, 2009 | Posted in: movies

In 2001, Brendt Barbur, Founder and Director, was compelled to start the Bicycle Film Festival after being hit by a bus while riding his bike in New York City. Instead of being deterred by this experience, it inspired him to create a festival that celebrates the bicycle through music, art, and film. Now in its ninth year the festival is held in 39 cities worldwide. 250,000 people are expected to attend this year. Pretty impressive!

The Bicycle Film Festval celebrates the bicycle in all forms and styles. If you can name it – Track Bikes, BMX, Bike Polo, Road Cycling, Mountain Biking – it’s either been ridden or screened. What better way to celebrate these lifestyles than through art, film, music and performance?

To further promote the concept, they have created a bunch great trailers:

The most recent ones:

and the first one:

Coming soon, to city near you!

Nike Claims The Road at Tour de France

July 12th, 2009 | Posted in: advertising

Livestrong chalkbot

Nike will be using roads in the Tour de France path to spread supporting messages to people who fight cancer. The messages can be sent through the site and are printed using a machine called Chalkbot. Check out more pictures here. The road is your canvas…

Outlier Cycling Gear

May 28th, 2009 | Posted in: fashion

Outlier-StreetPhilosophyNow that I have started about cycling: Finally there is a brand filling up the gap of good looking and practical cycling apparel. Outlier is a brand dedicated to crafting stylish apparel suited for the rigors of city riding. Founders Tyler Clemens and Abe Burmeister, two passionate New Yorker riders, have tried to create clothing for a seamless transition from the bike to the office. And have they succeeded!

Made from a specially developed fabric, they have created garments which are water resistant, breathable, quick drying, grease, stain and abrasion resistant. In short, everything an urban cyclist needs. But the greatest benefit is that you don’t have to change when you arrive, wherever you want to look good. Besides  pants they also sell tops and hats, all available in their webshop. A great brand for all you cyclists out there!

Through: Coolhunting

Fixed City

May 28th, 2009 | Posted in: misc., movies

fixed city | Trailer [subtitled] from e r t z u i ° film on Vimeo.

Fixed City is a documentary about the phenomenon of Fixed Gear communities in Germany. The scene is going through an explosion of popularity recently. The cool thing about this documentary is that they discuss this topic too: Is this increase in popularity a good thing, or should fixies remain underground?

The documentary will be out somewhere in August this year.

Thanks for the tip Ed.

Lance

September 20th, 2008 | Posted in: advertising

I wonder how Nike is going to support his comeback this year… Here is one of the older ones, made by W+K (offcourse). I think it is from 2004 (but please correct me if I’m wrong!). Somehow it catches me, and makes me want to jump on my bike and just ride!

Enjoy!