Who hasn’t got one: A BILLY Closet from Ikea. To celebrate its 30th birthday, Ikea and Ogilvy Frankfurt created the Billygram app for Facebook. The app allowed users to post animated messages, written with books in a BILLY closet on each other’s walls.
Cool idea, especially if you realise the brief for this job must have been something like: “Can you make a campaign for our most boring product?”
A little heavy on movies this week. But hey, when they are this good who cares? The Social Network tells the story of Mark Zuckerberg and the rise of his Facebook empire. As the subtitle says ‘You don’t get to 500 million friends without making a few enemies’ it promises to be an interesting story, especially because the movie is directed by David Fincher whom we know of Fight Club. For now we have to settle with a teaser, but I’ll keep you updated on any new trailers.
Set to be released in October 2010.
If you have some time to kill, be sure to check up on Lamebook. All the crazy, stupid and funny stuff people put up on their Facebook profiles. It sure makes for a good laugh!
I think this might already be one of greatest discoveries for 2010! Meet Dropbox. Dropbox is a service which allows you to access your files from any computer or phone on any location in the world (with an internet connection of course) and share them with anyone you want.
Put your files into your Dropbox on one computer, and they’ll be instantly available on any of your other computers that you’ve installed Dropbox on (works across Windows, Mac, and Linux). The difference with other sharing services is the ease of use. The interface simply is a new folder on your computer, and the program does the sync. itself. And because copies of your files are stored on Dropbox’s secure servers, you can also access them from any computer or mobile device using the Dropbox website. Furthermore, if you have an iPhone, download the free app and access your files from anywhere you want.
You can also share files with your friend easily, simply by dropping them in your public folder and sending the link to your friend. The same is true for pictures. Create galleries online and share these with your friends (Difference with Facebook: Your friends can actually store the hi-res images on their own computer).
These best thing is you can get a 2 gig account for free! 50 gig costs you $9,99 a month and 100 gig wil set you back $19,99 monthly. A bargain right?
I strongly believe this is the way we will work in the future. We will no longer be bound to one device. You simply log in, and access your latest files on any device you have available. Now go get Dropbox!
Here a very interesting piece of advertising through social networks for Ikea, created by Forsman & Bodenfors from Sweden. The movie below explains it all:
[youtube=http://www.youtube.com/watch?v=0TYy_3786bo]
Brilliant work.
Vitaminwater is going 2.0! The brand is putting the people incharge of creating its next flavor through the launch of their Flavorcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavor.
Vitaminwater enthusiasts will have the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner receiving a $5,000 prize from Vitaminwater.
Another company has joined the movement of the future! Now go create your own drink!!
It has taken them a while, but the catholic church has finally joined us in the 21st century. After they discovered YouTube a while ago, they have now launched the website pope2you.net. This site includes facebook apps, a wiki, iPhone apps and links to the before mentioned YouTube channel. Welcome Catholic church! Respect for joining us in the online jungle. I hope the holy guys in Rome realize that living online means sharing thoughts and listening to what your users want, instead of just preaching. Also, unfortunately for them, the internet is still largely about content. And since most of their ideas are still stuck in the 1600′s, they have a long way to go!
