Who hasn’t got one: A BILLY Closet from Ikea. To celebrate its 30th birthday, Ikea and Ogilvy Frankfurt created the Billygram app for Facebook. The app allowed users to post animated messages, written with books in a BILLY closet on each other’s walls.
Cool idea, especially if you realise the brief for this job must have been something like: “Can you make a campaign for our most boring product?”
Here a very interesting piece of advertising through social networks for Ikea, created by Forsman & Bodenfors from Sweden. The movie below explains it all:
[youtube=http://www.youtube.com/watch?v=0TYy_3786bo]
Brilliant work.
Ever since I started posting about cool Lego stuff (1,2,3,4), a lot of input has been coming my way about things people do with the o-so-loved building bricks, proving how versatile it really is.
Here is the latest in this series: A Lego kitchen.
Created by duo Munchausen, formed Simon Pillard and Philippe Rosetti, by covering a standard Ikea kitchen island with over 20.000 pieces of Lege, making it a unique and eye catching centerpiece in the kitchen. Amazing work! Check out the gallery below:
