July 8th, 2009 | Posted in: technology
The future has arrived. As a kid I would imagine my watch was a sort of walkie talkie like Michael Knight had in Knight Rider. Now LG has made this reality… With their GD910 watchphone they will be trying to create a new niche in the mobile phone market. With a built in camera, touch screen and 3G capabilities its specs are pretty impressive for such a small device. However, on such a small screen one has to wonder how practical this will be, but still, pretty cool! Going on sale around the world this August.
Check out more specs here.
June 17th, 2009 | Posted in: books
When people grow out of a sweater, it gets passed on to their younger brother or it gets a new life with someone
they don’t know. Glass is recycled to make new bottles. Used plastic turns up in mobile phones. Over the last
couple of years more and more companies have come up with ideas to find new purposes for written off products.
Creative agency THEY designed a book for Lingotto. The inside of the book is entirely printed on paper that’s been used for test prints. On average with every printing run 1 to 2 percent of the paper gets used for testing. So printing 100.000 sheets leaves 2000 sheets of waste paper. THEY collected different types of test paper and printed 500 books on the backside of the test pages. THEY used Japanese stab binding, by which you leave the old, ‘wrong’ side on the inside and the ‘right’ side, the side you want to read, on the outside. The cover of the book is made of misprinted packaging for juice and milk. By using different packages and printing in small numbers, the covers are all unique.
For the principle of redefining things, like buildings or paper, THEY invented a new word, made out of existing word: Restructive.
A great example of creative recycling. See below for some more pics.
tags: advertising, book, creative, environment, innovation, japanese stab binding, lingotto, recycling, restructive, THEY, waste paper
