Today I learned that you mustn’t throw away your old, re-useable calendars.Why? It turns out that you can use the same calendar every 28 years… Everything is recyclable nowadays! Just so you know.
Euro RSCG Milan has turned this fact into a campaign for Italian environmental organization Legambiente.
In Florence I bumped into Foto Locchi. Drawn in by the large (and cheap!!) vintage sunglasses collection I wandered into one of the coolest optic stores I’ve ever been. Founded in 1924 this store is must for every sunglasses lover out there. Not that the decoration was that great, but the sheer passion and expertise with which the personnel helps you there make it a great shopping experience. And the great collection of course. Let the elderly lady pick a pair of glasses for you, and you will not be disappointed. Every one of her picks is a hit. Besides that, she is not afraid to keep you from buying a pair which doesn’t suit you.
I wish more stores where this passionate about their products. This still is the best marketing ever: Passion for your business. Something you find in Italy more than anywhere else.
Be sure to drop by there when you are around!
