Lego: Builders of Tomorrow

January 7th, 2011 | Posted in: advertising

Lego: Who doesn’t love it? And, as you might have seen before on Subtielman, the little bricks keep inspiring people to do great things. And the last campaign is no exception. Builders of Tomorrow takes us back to the ’60, ’70 and ’80 where little kids have come up with the big things of the future. Nice one!

Credits go to German ad agency Serviceplan.

Lego Kitchen

October 15th, 2009 | Posted in: misc.

legokitchenEver since I started posting about cool Lego stuff (1,2,3,4), a lot of input has been coming my way about things people do with the o-so-loved building bricks, proving how versatile it really is.

Here is the latest in this series: A Lego kitchen.

Created by duo Munchausen, formed Simon Pillard and Philippe Rosetti, by covering a standard Ikea kitchen island with over 20.000 pieces of Lege, making it a unique and eye catching centerpiece in the kitchen. Amazing work! Check out the gallery below:

8 Bit Trip

September 6th, 2009 | Posted in: art

8bit trip

Yep, more Lego! If you aren’t one of the 3 million people who have already watched this video already: GO CHECK IT OUT!

8 Bit Trip is a video by Swedish duo Rymdreglage. The video is a piece of art. Using Lego to pay tribute to all the 8-bit classics they have created a masterpiece. And they have known: After putting the video up, their website crashed after a few hours because it wasn’t able to handle all the traffic. After only 7 days 2 million people have watched the video. Now thats what I call a hit. After 8 months, 1500 hours and many, many pictures this is the least they deserve!

Lego: Making History

July 16th, 2009 | Posted in: advertising

Check out this new campaign for Lego’s 50 years celebration. I love the smartness of the pay off: Making History.

Repair your city… with Lego!

July 13th, 2009 | Posted in: art, misc.

Artist Jan Vormann was tired of all the holes in walls, and decided to do something about it. And while at it he decided to add some colors to it: He decided to fill the holes, with Lego!

Vormann found Lego to be the perfect solution for fixing cracks, holes and crumbling corners. He fills them with the plastic bricks, calling the practice Dispatchwork. Vormann had already left a colorful trail of repairs in Berlin; Bocchignano, Italy; and Tel Aviv, when Platform21 decided to invite him to patch up some walls in our city of Amsterdam during a Dispatchwork workshop in collaboration with Amsterdam’s Centre for Architecture Arcam.

What a good idea! Check out the results below.

Lego Architecture

May 25th, 2009 | Posted in: art, marketing, misc.

I don’t know about you guys, but every time I pass a wall of Lego boxes in a toy store I get this urge to buy one. I remember standing staring at these walls for hours as a kid. Building complete villages, castles and pirate ships. Unfortunately I would be interrupted roughly by my mom or dad dragging me out, sometimes buying me (only) one of these boxes. Now that I can afford it, the temptation is still there and sometimes it almost irresistible. That why little nephews are so much valued I guess!

But Lego is going to serve us! After the techie Mindstorms they are now going to put put the Lego Architecture series. Great architects’ work and famous landmarks will be Lego’ed. In the Lego Architecture series you will be able to buy sets for building the Empire State Building, Chicago’s John Hancock Building and Sears Tower, and the Seattle Space Needle.

Perhaps the most exciting release are two buildings by the renowned architect Frank Lloyd buildings: The amazing Fallingwater and the Guggenheim Museum in New York.

Rumors are that the next series will include work by another achitectural legend Le Corbusier. Great stuff!

As Lego has proved before they are one of the companies succesfully tapping into their user communities. This series was created in collaboration with a Lego fanatic called Adam Reed Tucker. He is a part of  Brickstructures Inc who have been building some amazing stuff. (Check it out here). Again, a great example of Lego turning into a platform for the creations of its users. Brilliant.