First of all, sorry for not posting as regularly. This is due to two things: A new job and the world cup. Especially that last one has taken away a lot of time. This reminded me of a campaign Nike ran about a year ago, pictured above. Did they already know Paul The Octopus back then? Anyway, after we secure this first star on the shirt things will be back to normal.
Nike and Wieden & Kennedy always have a next surprise up their sleeves. After the awesome commercial, I bumped into this great press kit of Nike’s Write The Future campaign. Besides the regular info, the amazingly shaped press kit contains Crayons shaped into the shape of Nike’s headline players at the 2010 World Cup. To write the future with, I assume. The crayons where created by artist Diem Chau, who has a thing for carving crayons. Awesome idea and brilliantly executed! Check out the gallery below for more images.
When I first saw the Hoverboard in Back To The Future 2, I soooo badly wanted it! Together with the Nike’s Marty McFly was given. And now, after the Nike’s became sort of real, now the hoverboard is real too. Nils Gaudagnin has created a real floating hoverboard. Really cool. Unfortunately it won’t work on the street just yet… Now we’ll just have to wait for someone to turn a DeLorean into a flying time machine.
Ok people, the World Cup in South Africa is coming up which means that the battle of the giants is starting again. Adidas and Nike have been battling to become ‘the greatest’ for the last years resulting in mega campaign budgets and dito campaigns. Let’s see what this tournament brings us:
First up, Nike’s Write The Future Campaign. As we are used of Nike, amazing drama in this commercial. I must say, this ad directed by Alejandro Gonzalez Inarritu (Babel, 21 Grams) looks amazing and strikes the right tone.
After a period of teasing us with snippets, this 3 minute ad was launched ‘exclusively’ through Facebook (to Nike Football’s 600,000 fans), which, as far as I know, is a first for Nike and the football business as a whole.
Adidas goes for speed with their F50: It Doesn’t Matter How Fast You Are campaign. In this Sin City inspired ad it is made clear to us that speed is the one thing every player needs, and that their F50 boot will provide just that.
If this is everything Adidas has to offer, I think we have a clear winner. Although both ads look amazing, the Nike ad has so much more emotion in it. Adidas just tries to sell a boot, while Nike is pushing Football Fever. Also, Nike makes far better use of it’s ‘stars’ in this campaign. I love how they get Rodger Federer in and make a link to their basketball palyers, and also use Gael Garcia Bernal. They just make it bigger than just football. Adding to this the launch strategy Nike used with teasers to build up excitement around the campaign through Facebook is just so much smarter. Actually, I am sort of disappointed by Adidas who did such a great job on the ‘House Party‘ and ‘The Street‘ campaigns. Is this the difference between their agencies becoming awefully clear, or am I missing something?
Need to catch up on your sneaker cult? This brilliant feature by The Shoe Buff gets you up to date in minutes! The history, where to buy, which are the classics and much more. Go read it!
I posted about this campaign for the Nike SB P.Rod III when the short film was released. Now the extended version has been released too. 2.21 min of relaxed music and great moves… Check it out below.
Now, is this advertising, or is it making movies?
Nice new add by Nike SB featuring SB prominent P. Rod and Ice Cube to celebrate the launch of the third shoe designed by Mr. Rod. On the 31st of July an extended version of this movie will premier on the Nike SB site, undoubtedly featuring more impressive moves, relaxed music and P. Rod’s friends.
Now that I’m at it, here’s the commercial Nike made for the re-entry of Lance Armstrong in professional cycling.
Somehow they always seem to hit the right tone with these commercials for Livestrong Lance.
Thanks Onno!
Nike will be using roads in the Tour de France path to spread supporting messages to people who fight cancer. The messages can be sent through the site and are printed using a machine called Chalkbot. Check out more pictures here. The road is your canvas…
I found this article about Nike+ on Wired. A must-read for everyone interested in Marketing. It’s quite a long one, but trust me: It’s worth it. Just do it.
