Old Spice Rocking Social Media

July 28th, 2010 | Posted in: advertising

I know. It’s been out there for a while, but I just had to share it with you. Old Spice has been busy reinventing itself for a while now, but with their latest effort they have positioned themselves among the greater online campaigns ever if you ask me. After their ‘I’m on a boat’ commercials became a huge hit, their latest effort allowed you to ask the campaigns macho man Isaiah Mustafa any question via Twitter, Facebook and YouTube. The crew would select the best questions and make a movie straight away. This resulted in hundreds of video’s, answering the questions of random Twitter users, but also many celebs, like twitter founder Biz Stone, Ellen DeGeneres, Perez Hilton and Ashton Kutcher.

There is just to much out there, so I’m not even making a selection. Just go to the site and check them out! A brilliant piece of advertising.