May 30th, 2010 | Posted in: advertising
As you know, I think digital and strongly believe the future of advertising will be (largely) digital too. This doesn’t mean that traditional media, like billboards, will be gone in the future. There will always be room for great creativity. Especially if they are as good as the ones below.
Through Idealize
tags: advertising, berger, billboards, bustop, catapult, chevrolet, choclate, cigarette, creativity, dollar cents, ghost, kill bill, koleston, mcdonald, natural colors, paint, skirt, solar clock, thorntons, truck, tylenol, whisky
June 17th, 2009 | Posted in: marketing
Another nice app for all you iPhone-owning decorators out there: Colorsnap. Paint producers Sherwin/ Williams have created this smart iphone app. Colorsnap allows you to take a picture of whatever it is the color you like off and telling you the exact buildup of these colors. The only thing you have to do is get to a store and but the colors. Now this is making smart use of iPhone’s capabilities! Unfortunately the results are not always as you expect them to be because of the poor quality of the camera…
This is such a smart thing to do. To me, this proves that every kind of company can create smart apps which actually have an added value for the user. All it takes is creative thinking. And that’s where it stops at most companies… Well done Sherwin/ Williams!
tags: app, apple, application, color, colorsnap, iphone, marketing, paint, picture, sherwin, williams
