December 15th, 2011 | Posted in: technology
My friends over at THEY have created a really cool mobile app for the holidays: Avoid The Crowds.
We all know those days when you’re shoulder to shoulder in the main shopping streets and stores. This app aggregates all social checkins for these main areas and tells you whether or not you should avoid a certain area. At the moment its for Amsterdam only, but expect it to go to other cities and moments (e.g. Avoid The Beach)
Love the simplicity and the creative use of social data. Big compliments guys!
December 31st, 2009 | Posted in: misc.
Barack Obama gave hope a face but could’t stop the world from sliding into a financial crisis. And lets be honest, that Nobel Peace Prize came a little early,
A plane landed in the Hudson river and everyone survived,
Karst T. tried to attack our royal family, fails, but kills 7 people during his attempt,
Cambodia stole my heart,
Berlin celebrated 20 years of freedom,
Grandma and my aunt left for a better place,
While we welcomed little Hugo to the scene,
THEY became small agency of the year,
Michael Jackson moonwalked out of here,
The XX dropped their amazing album XX,
Swine flu had the world trembling,
Star Trek was the most downloaded movie (followed by Transformers, The Hangover and Twilight),
Barbie turned 50,
Twitter, Facebook and YouTube gave Iranian protesters a voice,
An airplane disappeard in the Atlantic,
The traditional lightbulb was banned,
No real decisions where made at the climate convention in Kopenhagen,
And a lot more…
Anyway, I want to thank you all for reading my blog this year. Things have really taken of thanks to you all! Let’s keep this growth up and make 2010 even better. I want to wish you all the best for 2010, and lets make it the best year yet!
See you next year!
Matt.
tags: 20 years, 2009, album, assasinate, berlin, cambodia, crisis, download, financial, hugo, international agency of the year, karst t, michael jackson, obama, queen, star trek, swine flu, THEY, XX, year
Ok guys, here is the monster that has kept me from posting regularly ever since I came back from Asia (and about 6 months before…). I proudly present THEY’s new corporate website. Together with our friends over at Momkai we have been working frantically on this site for about 6 months. The goal was to create a website for the agency on which the work would be made available clearly and in high quality, whilst maintaining the corporate identity of THEY. Go check it out for yourself!
All and all we are very happy with the result. The site looks great, and provides a great portfolio of all the work which has made THEY ‘International Small Agency of the Year’. Let me know what you think!
June 17th, 2009 | Posted in: books
When people grow out of a sweater, it gets passed on to their younger brother or it gets a new life with someone
they don’t know. Glass is recycled to make new bottles. Used plastic turns up in mobile phones. Over the last
couple of years more and more companies have come up with ideas to find new purposes for written off products.
Creative agency THEY designed a book for Lingotto. The inside of the book is entirely printed on paper that’s been used for test prints. On average with every printing run 1 to 2 percent of the paper gets used for testing. So printing 100.000 sheets leaves 2000 sheets of waste paper. THEY collected different types of test paper and printed 500 books on the backside of the test pages. THEY used Japanese stab binding, by which you leave the old, ‘wrong’ side on the inside and the ‘right’ side, the side you want to read, on the outside. The cover of the book is made of misprinted packaging for juice and milk. By using different packages and printing in small numbers, the covers are all unique.
For the principle of redefining things, like buildings or paper, THEY invented a new word, made out of existing word: Restructive.
A great example of creative recycling. See below for some more pics.
tags: advertising, book, creative, environment, innovation, japanese stab binding, lingotto, recycling, restructive, THEY, waste paper
