The Future Of TV

November 16th, 2011 | Posted in: technology

Ever since Steve jobs announced he had ‘cracked’ the future of TV it has become somewhat of a hot topic. All of a sudden there are concepts popping up everywhere. Like GOAB, in the clip above by SyZyGy. I must say this looks pretty awesome. Have a look.

All data available on all devices looks pretty awesome. Unfortunately I believe that this will not happen anytime soon because all major media corporations will start defending their channels. I hope they’ll realize that collaboration can make this truly great, but I expect them to all start inventing their own ‘wheel’.

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Google Superbowl Ad

February 7th, 2010 | Posted in: advertising

Google, the company which on it’s own has revolutionized the way advertising works, is now switching to old school TV ads… This ad below will be aired during the Superbowl tonight:

I must say I like the ad, but one question pops into my mind and keeps getting louder: Why is the company that is partly responsible for killing old advertising models going to air a TV ad for tons of money when every American is taking a piss or grabbing some fresh drinks? Isn’t it a bit like Bill Gates using an iPhone? What do you think?

Deus: Digital Campaigns As They Should Be

October 28th, 2009 | Posted in: advertising

deusCheck out this movie about the smart use of online technology in this campaign for TV series Deus.

[youtube=http://www.youtube.com/watch?v=srdFupNWv6E]

This is what I call next level advertising…

By: McCann Digital Israel

RiP: A remix Manifesto

July 22nd, 2009 | Posted in: documentaries, marketing

rip

I posted about this great documentary back in may. For those of you who have missed this post, RiP: A Remix Manifesto is a documentary film about what our current culture of filesharing etc. is doing to copyright etc. Very interesting stuff. But what I wanted to let you guys know, is that it will be on TV tonight, for dutchies only… It will be on Nederland 3 at 20.30h in Het Uur van de Wolf.

Be sure to check it out!

Update: Damn, this is a good documentary. You can check it out (in small pieces though) here.