And here is the second commercial, that followed after the first one in 1990 on the first “Bo Knows…” ad.
Time for a classic! Who doesnt know Bo? In 1989 and 1990 Nike ran a series of commercials featuring Bo Jackson. Jackson was the first, and as far as I know only, athlete to be a professional Baseball player and a professional (American) Football player in one year.
Perfect material for Nike to use him as the spokesperson for the cross-training shoes. Wieden and Kennedy came up with the commercial which is considered as one of Nike’s classic campaigns. The sentence “Bo Knows…” became very popular, and was used for all sorts of occasions and products, not always Nike related.
This is the first ad from 1989:
For the launch of the new Fly Wire technology, Nike and W+K Tokio created this great add. No more words, just watch!
Thanks Kitsune Noir
As part of the “Here I Am” campaign for Nike Women, one of Nike’s advertising agencies, Wieden & Kennedy Amsterdam, has asked 5 directors to create a movie focused on an Nike athlete. I must say, these movies are great to see! I especially like the Nicola Sanders one, but check them all below by clicking the links below!
Thanks for the tip: NewWork
