Advertising is following you everywhere, and as long as it is smart like this Sand Printer, I really don’t mind. The idea is as simple as it is brilliant. Zana Design has developed this big wheel with text on the outsides. If you start walking insinde the wheel, like a hamster, the letters will be pressed in the sand leaving a text behind on the beach.

Simple, smart and after one wave everything is back as it was. Great idea!