Take it to the Next Level

This campaign was used during the 2008 European Championships by Nike. The concept comes from 72 and Sunny, and this ad was shot by Guy Ritchie. For each competing Nike sponsored country a local version was shot featuring the national Teams. The complete campaign featured a great online part, where you could learn to take your game to the next level.

For now, here is the 3 minute directors cut. Enjoy!

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