Here’s an example of smart writing… Be sure to watch it past halfway!
This movie was created by Dorling Kindersley Books for an internal sales conference, but was spread because of it’s genius. It makes me wonder though what the vision of DK actually is. Do they still believe in print and do they just see new technology as a means of promotion or have they realized that the game has changed radically? That they are in the publishing industry and that the media consumption has radically changed and they themselves also need to change in order to survive?