April 1st, 2011 | Posted in: fashion
There are some companies that are so amazing that you can’t help but wonder how they do it. Warby Parker is one of these for sure.
Warby Parker is an online eyewear store, selling awesome designs that most of the big brands would be jealous of. But instead of $300 + for a frame, all frames cost $95,- including prescription lenses up to + or – 4.00. Just $95,-!! Amazing, right?
A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. The believe that prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with their customers directly through their website, Warby Parker is able to provide higher-quality, better looking prescription eyewear for under $100.
They meticulously crafted their first collection of 27 limited run styles, plus one monocle, using only the finest custom acetates and materials. The Warby Parker aesthetic is vintage-inspired, with a fashion forward twist – and every pair is custom fit with anti-reflective, polycarbonate prescription lenses.
Even better, for each pair sold they donate a pair of glasses to people in third world countries. Amazing isn’t it?
So all you spectacle wearers out there, go check it out, browse the collection and try them on virtually.